At age 11, I dreamed of being an editor at a major magazine. I even put together my first publication, Teen Scene Magazine, using colored construction paper, yarn, and in-depth feature interviews with ... my dad.
Flash forward to today. I've swapped my colored construction paper and yarn for PowerPoint and InDesign. I've replaced my dad with marketing experts and influencers (in the office, that is). And week after week, I have the satisfaction of being an ebook creator.
What Is an Ebook?
Goal Setting PDF. This goal setting pdf will show you how to develop strategies and tactics that are the heart and soul of setting and achieving goals! Now get your goal setting pdf guide below! It will keep you focused on one or two tactics at a time and, when these are completed, move you on to the next segment of the goal setting pdf guide.
Ebook is short for 'electronic book,' and uses either a computer, mobile device, or ebook reader to display long-form texts in book form. Ebooks have multiple digital 'pages' that people can navigate through, and are often packaged as a PDF document so they can easily be sent from one user to another.
How Is an Ebook Structured?
There's no set rule for organizing your content into an ebook. It generally mimics the structure of a novel or textbook (depending on what it is you're writing about). But, there are some aspects of an ebook you should be sure to adhere to.
Ebooks have some system of chapters and supporting images. Similar to a blog post, they also do well when further segmenting their text with subheaders that break down the discussion into specific sections. If you're writing about professional sports, for example, and one of your chapters is about Major League Baseball (MLB) in the U.S., you might want to establish subchapters about the various teams belonging to the MLB.
What Can an Ebook Be About?
Anything. Well, within reason. Ebooks are simply a marketer's way of delivering lots of critical information in a form their potential customers are most willing to read it. An environmental company might write an ebook all about water conservation. They also might focus an ebook entirely on how their water-saving product is used, or how it helped a customer solve a problem. Discover more ebook ideas at the end of this article.
No matter what subject your ebook takes on, research is a significant part of ebook creation. Unlike short-form content like articles and videos, the content of an ebook is predicated on trust and evidence. A user who obtains (or requests access to) your ebook wants the full story, not just the bullet points. That includes all the content and testing you went through to produce the ebook.
In What File Formats Can You Save an Ebook?
Ebooks can be saved in one of several formats. Depending on your end user, though, you might find a use for any of the following file types:
PDFs are likely the most well-known file type. The 'PDF' extension stands for 'Portable Document Format,' and is best for ebooks that are meant to be read on a computer (digital marketers, you'll want to remember this one). We'll talk more about how to save your ebook as a PDF later in this article.
EPUB
This file type stands for 'Electronic Publication,' and is the more flexible ebook formats. By that, I mean EPUB ebooks can 'reflow' their text to adapt to various mobile devices and tablets, allowing the ebook's text to move on and off different pages based on the size of the device on which a user is reading the ebook. They're particularly helpful for viewing on smaller screens, such as smartphones as well as the Nook from Barnes and Noble.
AZW
This is an ebook file type designed for the Kindle, an e-reader device by Amazon. However, users can also open this file format on smartphones, tablets, and computers.
ODF
ODF stands for OpenDocument Format, a file type meant primarily for OpenOffice, a series of open-source content creation programs similar to Microsoft Office.
Can You Edit an Ebook?
Nope. An ebook can't be edited once it's been saved in one of the file formats described above, so it's best to ensure you have an editable version saved in a program like Microsoft Word.
But why would you want your ebook to be uneditable? Making ebooks uneditable ensures the content remains unchanged -- both the format and the information -- as it's shared between multiple uses.
You can edit ebooks if they're saved using an editable PDF, a feature that is specific to Adobe Acrobat -- the founding program of the PDF file type. Learn how to edit PDFs in this blog post.
How Do You Read an Ebook?
You can read an ebook on many different devices: iPhone, Android smartphones, a Macbook, PC, and e-readers such as the Nook and Kindle. The latter two devices are typically used to read novels in digital form. Nook and Kindle owners can store thousands of books (literally) on a single Nook or Kindle.
But making an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. With lead generation being the top goal for content marketing, however, ebooks are an essential part of an successful inbound marketing program.
In this post, we'll walk you through the ins and outs of creating an ebook by, well, creating an ebook. And if you're worried about your lacking design skills, fret not ...
Got your free ebook templates? Ready to make an ebook? Great -- let's get to it.
How to Write an Ebook
- Choose a topic that matches your audience's needs.
- Outline each chapter of your ebook.
- Break down each chapter as you write.
- Design your ebook.
- Use the right colors.
- Incorporate visuals.
- Highlight quotes or stats.
- Place appropriate calls-to-action within your ebook.
- Convert it into a PDF.
- Create a dedicated landing page for your ebook.
- Promote your ebook and track its success.
1. Choose a topic that Matches your audience's needs
Remember: The goal of your ebook is to generate leads for your sales team, so pick a topic that will make it easy for a prospect to go from downloading your ebook to having a conversation with your sales team.
This means your ebook shouldn't deviate much from the topics you cover in your other content marketing channels. Rather, it's your opportunity to do a deep dive into a subject you've only lightly covered until now, but something your audience knows they need to learn more about.
For example, in listening to sales and customer calls here at HubSpot, I've learned ebooks for use in content marketing is a huge obstacle for our audience, who are marketers themselves. So if I can provide not only this blog post, but resources to make ebook creation easier, I'm focusing on the right topic for opening up a sales conversation.
To get your creative juices flowing, here are some example ebook titles to consider. (Note: Replace 'x' with an appropriate number.) You can also use our free Blog Topic Generator tool to come up with more ideas. Most blog topics can be made comprehensive enough to serve as longer form ebook topics.
- X Best Practices for [Insert Industry/Topic]
- An Introduction to [Insert Industry/Topic]
- X Common Questions About [Insert Industry/Topic] Answered
- X [Insert Industry/Topic] Statistics For Better Decision Making
- Learn From The Best: X [Insert Industry/Topic] Experts Share Insights
For this blog post, I'm going to use the PowerPoint version of template two from our collection of five free ebook templates. Through each section of this post, I'll provide a side-by-side of the template slide and how I customized it.
Below, you'll see my customized cover with my sales-relevant ebook topic. For help with writing compelling titles for your ebooks, check out the tips in this blog post.
2. Outline each chapter of your ebook.
The introduction to your ebook should both set the stage for the contents of your ebook and draw the reader in. What will you cover in your ebook? How will the reader benefit from reading it? For tips on how to write an effective introduction, check out this post.
Some ebook creators say that an ebook is simply a series of blog posts stitched together. While I agree you should treat each chapter like an individual blog post, the chapters of your ebook should also flow fluidly from one to the other.
The best way to outline your ebook is by thinking of it as a crash course on the sales-relevant topic you selected. In my example of creating an ebook, I know I need to cover how to:
- write effective copy
- design an ebook
- optimize ebooks for lead generation and promotion
While my example has a few chapters, keep in mind that your ebook does not need to be lengthy. I have one golden rule for ebook length: Write what is needed to effectively educate your audience about your selected topic. If that requires five pages, great! If that requires 30 pages, so be it. Just don't waste words thinking you need to write a long ebook.
With that, let's move on to the actual copy you're writing.
3. Break down each chapter as you write.
Get writing! Here, you can approach each chapter the way you might write a long blog post -- by compartmentalizing each chapter into smaller sections or bullet points, as shown in the picture below. This helps you write simply and clearly, rather than trying to use sophisticated language to convey each point. It's the most effective way to educate readers and help them understand the new material you’re providing.
Be sure to maintain a consistent structure across each chapter, as well. This helps you establish natural transitions between each chapter so there's a clear progression from one chapter to the next (simply stiching blog posts together can rob you of this quality).
These practices should hold true for all your other marketing efforts, such as email marketing, call-to-action creation, and landing page development. “Clarity trumps persuasion,” as Dr. Flint McGlaughlin of MECLABS often likes to say.
Want to make sure you're keeping your ebook exciting for readers? Here are some key tips to keep in mind:
- Use keywords in the title that emphasize the value of your offer. Examples include adjectives like “amazing,” “awesome,” or “ultimate.”
- Keep your format consistent so you create a mental model for readers and enhance their understanding of the material.
- When appropriate, make use of formatting -- like bulleted lists, bold text, italics, and font size changes -- to draw people’s eyes to your most important content or emphasize certain points you want readers to remember.
4. Design your ebook.
Our downloadable ebook templates are offered in both PowerPoint and InDesign. For this example, we'll show you how to do it in PowerPoint, since more people have access to that software.
You'll notice we only have one 'chapter page' in the template (slide three). To create additional chapter pages, or any pages really, simply right click the slide and choose Duplicate Slide. This will make a copy of your slide and allow you to drag it to its proper place in your ebook via the sidebar or Slide Sorter section of PowerPoint. You can then customize it for any subsequent chapters.
5. Use the right colors.
Ideally, our free ebook templates would magically match your brand colors. But, they probably don't; this is where you get to truly personalize your work. However, because ebooks offer more real estate for color than your logo or website, it's a good idea to consider secondary colors within your brand's color palate. Ebooks are where this color scheme can truly shine.
To learn how to add your brand's colors to PowerPoint, check out this blog post. That way, you can customize the color scheme in our ebook templates to match your brand!
6. Incorporate visuals.
Images and graphics in ebooks are hard to get right. The key to making them fit well is to think of them as complementary to your writing. Whether you add them during or after you’ve finished writing your ebook’s copy, your visuals should serve to highlight an important point you’re making or deconstruct the meaning of a concept in an easy-to-understand, visual way.
Images shouldn’t just be there to make the ebook easy on the eyes. Rather, they should be used to enhance the reader’s understanding of the material you’re covering. If you need help gathering visuals, we have three sets of free stock photos that might help you along the way:
And if you're compiling a is a document people can use when taking on a new project or concept that is foreign to them. Think of it like a cheat sheet, full of tips and tricks that help your customers get better at what they do.
When done right, a playbook equips your customers with information they would need to excel when using your product. For example, a software vendor for IT professionals might create a 'virus protection playbook' that makes support teams better at preventing viruses at their respective companies.
Blog Post Series
Sometimes, the best ebook for your business is already strewn across a series of blog posts. If you've spent the last month writing articles all on the same subject for your business, imagine how these posts would look stitched together?
Each article can begin a new chapter. Then, once this ebook is created, you can promote it on a landing page, link to this landing page from each individual blog post, and generate leads from readers who want to download the entire blog series in one convenient ebook.
Ebook Creation Resources
- 5 Free Ebook Templates in PowerPoint and InDesign [Free Download]
- 13 More Customizable Ebook Templates in PowerPoint [Free Download]
- Data Visualization 101: How to Design Charts and Graphs [Free Download]
- How to Easily Turn Blog Posts Into an Ebook [Blog Post]
- A Simple Guide to Creating Social Sharing Links for Your Ebooks [Blog Post]
Do you have any other tips or resources for making ebook creation easier? Apply them to your content marketing strategy. I'd be remiss not to admit every company's ebook will come to fruition differently. It all depends on the needs of your brand.
Read our review and summary of The Goal book by Eliyahu M. Goldratt and download The Goal pdf ebook free at the end.
The Goal Review:
If you are looking for a very good book on the subject of management. Then this is the book you are looking for. You have to download and read this book as it is going to give you a very good idea of the management in a very unique and in a very efficient manner. Because the author has made this book a novel style book. Which makes it one of its kind and it makes this book very much amazing and interesting as well. The Goal is written in a very efficient manner. As it is very easy to understand for anyone reading this book. Even there are some of the very complex things related to the management in this book and these things seem very easy from the perspective of this book.
Basically, The book we are talking about is also a fiction type book. The main character in the book around which the story revolves is Alex Rogo. And he is a manager at a production facility. The problem with this person is that he never makes it in time which is causing some big losses to the company as he is the manager of the production. Some of the big officials of the company tell him to keep the things on time. Jonah is another very important character in the book which helps the company to run things properly.
About Author Eliyahu M. Goldratt:
The writer of “The Goal” is an Israeli person. Eliyahu Moshe Goldratt was not just a very good writer but he was a very good person in the field of the business as well. There are some very important theories given by him which are still in use in this modern world.
Features of The Goal PDF:
- English os the original language of this book.
- There are 384 pages in this book.
- The original publication year of the book is 1984.
Download The Goal PDF Free:
You can download The Goal PDF ebook free via one click download option below :